2012 MFE 50 Preview: May Issue of Multifamily Executive

Last year we had more than 50 advertisers in the May issue of Multifamily Executive and this year we are on pace to exceed that participation. The MFE 50 is always one of the most engaging editions of the year for us and provides the ideal forum for spreading you message to the industry. 


The timing is ideal to align yourself with the MFE audience at a time when all eyes will be on the industry's leaders for guidance. In addition to the print distribution we will extend our reach to more than 60,000 industry executives via digital edition. 


Here is a brief overview: 


MFE 50 --Great Expectations
Multifamily Executive’s annual analysis of the biggest, most powerful, most important players in an industry whose forward momentum in growth, development, and profitability is only constrained by the flow of debt and equity finance into a system burning to break out of defensive mode. 


The MFE 50 Special Report features data and analysis of
o The Top 50 Owners
o The Top 50 Builders
o The Top 50 Managers
o The Top 25 Renovators, and for the first time
o The Top 25 General Contractors


Avalon Bay’s Triple Play … a probing inside look at the strategic impetus behind AVB’s daring three-tiered branding and market segmentation initiative, with Avalon, Ava, and Eaves each serving a specific competitive role within Avalon Bay’s operational footprint. Multifamily Executive senior editor Les Shaver goes straight to the top of the top five multifamily player’s decision chain Timothy Naughton, who offers specific insight into the brand new Ava line’s street-smart, edgy, urban line, which aims at the hearts, minds, and pocketbooks of the Millennial households in formation.


Call us today...Issue Closing: April 4, 2012

MFE 2012 Concept Community Confirms Sponsor #3

Yardi Systems is now officially on board as a sponsor partner for the 2012 MFE Concept Community. We are particularly excited to have a firm like Yardi behind this project given the wide range of services that they provide for owners, developers and managers in multifamily housing. From leasing to screening to procurement this team has a hand in all areas of making daily operations more efficient.


Over the past couple of years Yardi has also become a player in revenue management (RENTmaximizer) and with an ILS platform known as RENTCafe. 


News comes out of their Santa Barbara offices pretty regularly these days so I am sure that by the time October rolls around they will have quite a few new items to share. 


Thanks to Terri Dowen, Brad Setser and Melissa Sutton for getting involved with Multifamily Executive, KTGY Architects and AvalonBay Communities on this very important initiative. There continues to be lots of talk about the impact of Gen Y on our segment and we intend to pool all of our resources to shed some light on how to make the most of the trend.  

AHF50 Preview

Here is a brief summary of the AHF50 Issue which is the April/May Edition of Affordable Housing Finance. There is still time to participate as an advertiser. It is the largest issue of the year so far...and growing! Give us a call for more info. 


THE AHF 50: 
Affordable Housing Finance will reveal its exclusive lists of the Top 50 affordable housing developers (based on units started in 2011) and Top 50 affordable housing owners. This year, we will also present a list of top developers working on the preservation front. 


FINANCE: 
New Markets Tax Credits
Freddie Mac: Jerry will be taking a look at the latest rates and terms in Freddie Mac’s Targeted Affordable Housing Network, including New Issue Bond Program and preservation loans.
ASSET & PROPERTY MANAGEMENT: 
The digital divide is becoming a thing of the past for low-income residents. Bendix is expanding on the topic from a recent 365 Connect study on online resident usage.
REGIONAL REPORT: WEST

• Life after Redevelopment Agencies: Donna surveyed and talked with several developers in California about their future pipelines without the RDA funding.
• Abode Housing has joined forces with the LA Unified School District to provide housing. U.S. Bank provided debt and equity for the project.
• Wasatch Advantage Group is providing workforce housing in Salt Lake City. Goldman Sachs was the direct LIHTC equity investor.

MFE 2012 Concept Community Confirms Sponsor #2

We are pleased to announce another new sponsor partner for the 2012 Concept Community. 


Pinnacle has been a leader in property management for more than 30 years and consistently appears among the leaders in the MFE 50 Managers each year. They have more than 4000 employees and $22 billion in assets under management. Pinnacle's commitment to performance, technology and talent make them an ideal partner for this project.


Many will remember Stan Harrelson's Cover Story in MFE and Rick Graf's coverage in more recent years but both also share prestigious wins in the MFE Publisher's Cup Golf Tour (2003 and 2005). That trophy still sits behind me and will be coming to a town near you soon.    


We look forward to working closely with Michelle Betchner and the entire Pinnacle Family on the 2012 Concept Community.    

Apartment Renovation Index: April Issue of MFE

The ARI is a relatively new feature in MFE over the past couple of years but it has become highly anticipated. Multifamily owners are engaged in a seemingly endless quest to quantify ROI on renovations and upgrades and the April Issue of MFE has become a valuable tool in that journey.


If you offer a product or service that can add value to a "value-add strategy" this would be an ideal issue to promote around.


Here are some of the highlights:
Apartment Renovation Index (ARI) Project Portfolio

This seven-page picture portfolio takes a close-up look at six projects that were rehabbed by companies on MFE’s exclusive, third-annual 2012 Apartment Renovation Index survey. (The survey will also be used to calculate MFE’s Top 25 Renovators list, which will be featured in the May issue of the magazine.) The six projects will comprise a renovated bathroom, kitchen, bedroom, living room, fitness room/gym, and another area, such as a leasing center or parking garage. 
Each project will include vital data such as the items renovated in the room, unit size, and, most importantly, investment per unit and increase in rent expected per investment. Write-ups will tell the reader where the renovator’s money works best, which amenities or upgrades bring the best return, and the risk/reward for the multifamily owner that’s associated with each renovation.


Cover Story: TBA
We profile an old-school entrepreneurial company that eschews the institutional world in many respects. It  buys, renovates, and holds apartments seemingly forever. The firm succeeds because of the strength of its culture and the opportunistic way in which it looks at technology.


Tech Specs: How operators have been using revenue management programs to identify, track, and gauge the ROI of their renovations.


Product Studio: Windows & Doors


Closing: March 6th

MFE 2012 Concept Community Confirms Sponsor

While the official launch of the 2012 Concept Community is fairly recent (IBS Show 2012) we have been speaking with customers about the idea for quite some time. One of the first to show an interest (back in October of 2011) in what we are doing with this project were the folks at Bader Company. 

For those that do not know them, Bader Company provides renter's insurance coverage for both liability and personal property coverage in multifamily housing.  

We thank Tim Parnell, Josh Nicholson and the entire team at Bader Company for joining forces with us to make this project possible. You will hear much more about them in the weeks and months to come.