In light of the recent renewed interest in multifamily housing I thought I would re-visit a focus group that we conducted a few years ago in Washington, DC. The editorial staff gathered a group of prominent multifamily owners and developers to learn more about the factors that drive decisions for building products.
Even though the market conditions have changed some since this video was first produced, the insight is still extremely valuable and relevant today.
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An extensive readership study for Multifamily Executive was also conducted that validates much of the anecdotal information you will see in the video. The fundamentals remain strong, and rents are on the rise in most markets. The key takeaway is that product decisions are made by different people and for unique reasons in this market. Having a better understanding of these factors can open up a new growth market for your firm.
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