The 2015 NMHC 50 is coming to MFE in April

MFE Leadership Summit 2015

Video from attendees and sponsors here

Message Impact Study: November MFE

Readex Message Impact Study

Coming in the November Issue of MFE! 

Find out what MFE readers really think of your advertising:

• Do they get the overall marketing message?
• What is your ad’s attention getting ability?
• Is it believable?
• Do multifamily executives find the information of value?

FREE Ad Effectiveness Research with your full page ad

• Issue Close Date: October 3, 2014
• Call Rob Britt today for more information: 415-250-7328

Readers are asked to rate each unit in key areas of advertising: attention-getting ability, believability and information value; to report actions taken or planned after seeing the ad; and comment about what message or feeling they got from the ad.

By analyzing reader reactions to their own ads, and comparing their performance with other studied ads, advertisers can discover ways to communicate more effectively with these readers, thus enhancing the return on their advertising investment.

May Issue of MFE

The April edition of Multifamily Executive will be featuring the NMHC 50 rankings of top owners and management firms. In May we will be following up with the second part of this themed focus on the most active of multifamily housing's leaders. 

The May Issue is scheduled to feature editorial profiles on many of the firms ranked in the NMHC 50 and we will also be publishing 3 additional ranking lists with the help of an industry leading research firm. 

May will include new versions of the following MFE rankings: 

• Top 50 Multifamily Builders
• Top 25 Multifamily Renovators
• Top 25 General Contractors
• Recap of NMHC 50 Owner & Manager Rankings

May will also feature a special section "powered by" Apartment Finance Today. Features in AFT will include:

• Construction Capital Trends
• EB-5 Financing for Multifamily Developers
• Capital Markets Overview
• Energy-Efficiency Tax Credits

If you missed the opportunity to showcase your product or service in the NMHC 50 here is another chance to leverage the engagement we will be generating with more than 50,000 subscribers of our print and digital products.

Call Rob Britt for more details at 415-888-3592

Space Closing is April 4, 2014

Discounted rates are still being offered to all NMHC Members and Hanley Wood customers. 

NMHC 50 Announcement

Here is a copy of the letter that has been sent to all NMHC members along with more details on the April and May Issues of MFE. We are thrilled with the opportunity to improve upon the product and hope this new relationship fosters even greater participation among MFE customers and NMHC members.   

The National Multifamily Housing Council (NMHC) is pleased to announce a new partnership with Multifamily Executive (MFE) magazine. In 2014, MFE will produce and distribute the 25th Annual NMHC 50, the apartment industry’s authoritative ranking of the nation’s 50 largest apartment owners and management companies. 

This exciting new relationship will create one definitive list of the most active and influential multifamily firms. It will also provide expanded editorial coverage to share with readers the strategies and tactics being employed by our sector’s leading organizations. 

We will continue our partnership with Kingsley Associates to produce the lists, but beginning in 2014 the NMHC 50 will benefit by receiving distribution to MFE’s expansive, editorially-driven database. This robust program will feature: 

• A special section in the April Issue of Multifamily Executive with the NMHC 50 lists that will reach more than 70,000 print and digital subscribers. 
• Expanded editorial coverage of the NMHC 50 rankings in the May Issue of MFE 
• In-depth analysis of the people, issues, and trends surrounding NMHC 50 firms in both April and May 

Your advertising support not only helps NMHC continue its research efforts, but it also promotes your firm’s products and services to tens of thousands of potential business prospects. We have secured special rates for NMHC members in order to facilitate this support. 

In addition to reaching the highly targeted multifamily executive audience in print, reprints of the NMHC 50 are mailed to all NMHC members, and the Council uses it for marketing throughout the year. Finally, it will be distributed as a digital edition to more than 50,000 MFE newsletter subscribers and promoted/archived on the multifamily executive website, as well as appearing on NMHC’s new website. 

Due to the format, only a limited number of ads can be placed in the NMHC 50. Ads must be reserved by Feb 27, 2014. For more information, please call Rob Britt at 415.888.3592 or email him at rbritt at hanleywood.com 

Sincerely, 
Douglas M. Bibby 
President

Multifamily Executive's Technology Issue

Each year MFE reviews the years hottest technology topics and compiles them in a single issue that is published in Mid March. If you are a technology provider to the multifamily segment this is your opportunity to make a connection with our senior-level decision makers.
Don't have ad creative?
We can assist. Participate in a "Leaders in Technology" Profile. We utilize a Q&A format to help communicate your firm's value proposition and vision for how technology will shape our industry. 

More than 50,000 executives will receive the print and digital versions of this annual reference guide. Here are some topics we will cover: 
Features: 

• Securing Resident Data
• Highlights from the MFE Tech Chat Roundtable on Twitter 
• Business Intelligence 

Columns: 

• Big Data and Revenue Management
• Content Management and SEO 
• Social Referral Programs 
• Leveraging Cloud Based Technology 
• The Call Center Debate 
• iPad Apps 
• Student Housing Technology 
• Tech Highlights from the Kingsley/NMHC Survey

Closing: Feb 11

Contact: Rob Britt at 415-888-3592