Student Housing Statistics

Interesting article on Student Housing in the WSJ from here. 

I am sure that many markets will hit some big bumps of oversupply in the coming months/years but if the statistics below are correct, the longer term story is still very exciting...for 8-10 years at least. 

• Supply and demand trends have looked compelling. The Department of Education projects there will be 24.1 million full- and part-time students attending the nation's colleges in 2021, up from 21.8 million this year and 16.9 million in 2003. On-campus construction hasn't kept up. 
• Between 2009 and 2013, the number of dorm beds increased by about 151,000 to 3 million. During that same period, full-time enrollment increased by 606,000 to 13.3 million, according to the Department of Education.

I think the broader multifamily market has similar issues. A great deal of money is chasing a small pool of deals/land so we are bound to see "corrections" occurring in these hot markets along the way. 

More on Student Housing over here at MFE's Concept Community including some exclusive research that will be rolled out next week in Las Vegas at the MFE Conference. 

MFE Project of the Year Awards 2013

The October Issue of Multifamily Executive will be dedicated to honoring the most innovative multifamily projects of 2013.
  

All of the Award Winners will be announced at the MFE Conference (September 9-11, 2013)  and then profiled in the October Issue and across Multifamily Executive digital media products. If you provide products or services to the segment this is an ideal venue to showcase your offering or congratulate a customer.

Here are some of the opportunities for exposure still available:

Congratulatory Print Advertisement 

• Created by Hanley Wood
• Recognize a customer or prospect by acknowledging them formally in MFE
• Cost for a full page advertorial is $3900 net when you run a full page ad at the earned discount

Newsletter Sponsorship

• Be the exclusive advertiser of the official Awards Announcement email
• Reserve all 3 Display ads distributed to more than 50,000 subscribers
• $5400 net

Belly Band Creative

• MFE will wrap each copy of the October Issue with your firm's messaging
• Congratulate an awards winner or better yet, recognize all winners in October
• Your message will also be seen on more than 50,000 digital edition copies
• $11,900 net

Awards Issue Webinar

• Sponsor a behind the scenes look at the Awards Process
• Receive 250 leads of active owners and developers looking to be recognized next year
• $12,500 new

Advertising discounts also apply to all manufacturers specified in an award winning project. 

Was your firm specified? Call us to find out at 415-888-3592

Here is a complete list of the categories that will be recognized. 

• Marketing and Advertising
• Community Service
• Best Use of Technology
• Project of the Year
• High-Rise, Apartment (12 stories and up)
• High-Rise, Condo
• Mid-Rise (7 to 11 stories)
• Mid-Rise Podium or Wrap (4 to 6 stories)
• Low-Rise Walk-Up (1 to 4 stories)
• Adaptive Reuse
• Affordable (100% affordable)
• Apartment Renovation
• Best Reuse of Land
• Green
• Military
• Mixed-Income
• Senior
• Student

June Issue of Affordable Housing Finance: NCSHA Distribution, LIHTC Innovation & Roundtable

Here are some highlights on the June 2013 Issue of Affordable Housing Finance:

Bonus Distribution at 2013 Housing Credit Connect (NCSHA): AHF will be distributing the June Issue in San Francisco. 



Features: 

• LIHTC Competition and Innovation: The cover story is on the need for affordable housing in Williston, N.D., with the oil boom and how the state has stepped up to prioritize.

• The third component of our LIHTC feature is a Housing Finance Agency Roundtable. AHF sent questions out to 10 HFA executive directors about the state of the industry. 

• The Rental A.C.T.I.O.N. Campaign is doing a policy update for us on the latest on tax reform talks. Many industry folks testified last week on behalf of the LIHTC.

Columns: 

• Tax-exempt Bonds 
• New Markets Tax Credit awards 
• Green Scene is about a new report from the National Housing Trust about working with utilities to get energy-efficiency program funding

MFE Concept Community: Last Call for Founding Sponsors

There is still time to lock into a turn-key, lead generating and branding program targeted to the multifamily housing segment. 

Last year's campaign:  

Generated more than 1.5 million digital advertising impressions for our sponsors combined

Connected with more than 100,000 subscribers of Hanley Wood Multifamily Group's print and digital products monthly


Captured more than 1400 unique and filtered leads for each sponsor

This year our editorial staff will tackle the hot topic of student housing and how Multifamily Executive readers can excel in this extremely hot segment. The MFE Concept Community will cover best practice applications for new construction, renovation and operations of the asset class. 

Here is a very brief summary of  the primary sponsor benefits:

Exposure: print ads, eNewsletter ads, website banners, custom web pages and corporate profiles. More specifically, we delivered more than 175,000 digital impressions, a dedicated eNewsletter spotlight and 2 print ad pages in a print report. 

When you add up digital and print value alone the Concept Community Platform provides more than $25,000 in value on a program that costs less than $2000 per month.  

Exclusivity: A maximum of 11 Founding Sponsors and a limited number of Supporting Sponsors.   

Thought Leadership: Aligning your brand with MFE and partner firms for best practices in student housing. Our target is much broader than those who own, build and manage student housing...our goal is to educate ALL MFE readers on the projects, issues and trends driving the exponential growth in this segment.  

Leads: Each Founding Sponsor receives access to more than 1400 leads we capture, along with the ability to qualify these leads with a categorical buying intent question. We guarantee 1000 leads for each Founding Sponsor. We also have a 'lead-only' package for a set number of leads and limited exposure. 

Rob Britt, 415-888-3592

MFE50: May Edition of Multifamily Executive

Here is the latest on the May Issue of MFE (as of 3/27).  

The MFE50 is always one of the most engaging editions of the year. Multifamily service providers have made it a priority to position themselves around this compelling content and for that reason May has become our largest edition of the year.

The timing is ideal to align yourself with the Multifamily Executive audience at a time when all eyes will be on the industry's leaders for guidance. The feature stories will profile many of the owners, managers and developers on the top 50 lists.   

In addition to the print distribution, we will extend our reach to more than 57,000 total industry executives via digital edition. Digital advertising opportunities connected to the launch of the 2012 lists in May are also available. 

The MFE50 Special Report features data and analysis of: 

• The Top 50 Owners 
• The Top 50 Builders
• The Top 50 Managers
• The Top 25 Renovators
• The Top 25 General Contractors 

Additional Content:

• The Top 10 Apartment Deals of All Time
• The Return of CMBS
• Seniors Housing Operations
• Archstone Deal Update
• Picerne Military Housing Profile
• Design: Top Amenities

Feature Profile: Equity Residential

Issue Closing: April 4, 2013

2013 Concept Community: Student Housing FAQs

Multifamily Executive is preparing to roll out its 2nd Annual Concept Community. This year's theme is student housing. Many have seen the prospectus but I wanted to outline some of the frequently asked questions about this program below. 

Q: What is the MFE Concept Community platform? 

A: Each year MFE's editorial team partners with leading architects, developers, owners and researchers to present comprehensive case studies on a multifamily housing trend. In 2012 we focused on projects and best practices for the Gen Y renter. In 2013 we are setting our sites on student housing. The 2013 Concept Community will do a deep dive into every aspect of this segment in order to prepare readers to compete and thrive in this extremely competitive segment of the market. 

Q: Who are these partners? 

A: Some of the best in the student housing business: American Campus Communities, Fountain Residential, Humphreys & Partners Architects, KTGY Architects and J Turner Research. 

Q: Why is this format useful? 

A: We use a combination of print, digital and events to maximize the exposure for this theme over the course of 1 year. This platform provides readers with easy access to important content and sponsors with an editorial environment that allows them to showcase specific applications.  

Q: Why should I sponsor the 2013 Concept Community? 

A: If you do business in the student housing segment your firm will not only get valuable exposure and sales leads from executives currently involved in student housing, it will have access to developers and operators targeting this segment for future growth. MFE has a reach of more than 50,000 senior-level subscribers with proven purchasing power. For the cost of less than $2000 per month each Founding Sponsor gets a turnkey marketing program in student housing for almost 1 year. And there are lower levels available for well under $1000 per month! 

Q: Describe the unique sponsorship benefits. 

A: Exposure, Exclusivity, Thought Leadership and Lead Generation 

Exposure: print ads, eNewsletter ads, website banners, custom web pages and corporate profiles. 

Exclusivity: There is a maximum of 11 Founding Sponsors and a limited number of Supporting Sponsors. Some sponsorships are category exclusive.  

Thought Leadership: Aligning your brand with MFE and partner firms for best practices in student housing 

Leads: Each Founding Sponsor receives access to more than 1400 registrations we capture, along with the ability to qualify these registrations with a categorical buying intent question.

Q: Are Sponsorships Category Exclusive?

A: In most cases yes, but we do have some exceptions where firms have broad service lines. Exclusivity mostly applies to building product manufacturers in order to provide optimal value on each lead and the most benefit to the audience. 

Q: What if I do not do business with any of the partner firms? 

A:  Although we plan to profile projects and best practices of our partners we will also be open for using content from other sources as well. Specific products/services specified by partner firms will not have an advantage in the program.  

For more information call Rob Britt at 415-888-3592 or email rbritt at hanleywood.com for a complete prospectus.