A recent transaction once again brings the importance of student housing to the forefront. In this deal one of the leaders in leasing systems for student housing, WebRoomz, meets one of the pioneers of multifamily property management systems, RealPage, Inc.
Both of these firms are connected to an extremely active provider/developer of student and military housing, Place Properties, who was profiled in the August 2006 Issue of MFE.
Did Steve pull the trigger on the deal because of my last post? OK, probably not, but I do like what this play offers to customers who are trying to differentiate themselves as a student housing provider, or more importantly an operator who is trying to attract clients in this high-growth market.
We will be watching to see how this application is leveraged against the brand and how the industry responds to this once proprietary web-based system.
Again this is just meant to be another general observation on how vendors in our space are following key trends and serving customers. The transaction is only the beginning but these deals grab our attention and force us to think of the possibilities.
As a sales person I like to think about how I would utilize a new offering like this to serve a customer or re-visit a prospect. As a marketer the story is compelling and would allow for some extremely creative programs. And as a product provider I see the opportunity to build, innovate and integrate. All of this is exciting material to ponder for our own businesses.
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