Why Advertise Now?

Last night I was doing a search for some car audio products on Google and I was once again reminded of the power that advertising still has over us. Tens of thousands of possibilities came up for my review and on top of that there were some carefully inserted sponsored listings which caught my eye as well.

In the end my search was narrowed by the brands that I recognized and a couple of others that I researched further to determine whether they were reputable outfits.

Price only became and issue after I determined the brands that I was going to consider. Customer service, product quality and terms were considered but all else being equal I will gravitate towards what I know.

Advertising is certainly the most inexpensive way to build familiarity and in the business to business arena the ability to target your message is even more powerful.

I might not be buying as much these days but that news can only be good news for the brand leaders. The sluggish economy represents a tremendous opportunity to profit more greatly when the competition thins out. This also allows further leverage when conditions improve.

Cost cutting is a fact of life but we also must keep in mind the opportunity costs of falling off the radar.