MFE March Issue Preview: Print is not dead yet!

Eventually I plan on tackling more of how the print vs online debate is playing out in B2B media channels but for now I thought I would kick it off with the recent news of Google's newest ad campaign (in print!) and a plug for an upcoming issue of MFE of course.


Here is a quote from a recent piece in AdAge:
The "Good to Know" campaign is an important branding effort for Google as internet users' concerns about how their personal data is used continue to mount. In the ads, Google seeks to tell consumers that there's a value exchange and that they reap benefits, such as more-personalized search results, in return for the company's knowledge of their search history.    


Obviously Google has reached a point in its growth where it must consider all channels of advertising to accomplish a variety of different goals. There is a tremendous amount of opportunity to excel as an online marketer these days but there is no one silver bullet out there, even for THE dominant web presence known as Google. 


Find where your prospects are engaged and do something...anything...to help solidify your value proposition and complement your direct selling efforts. More to come!


Here are those March Issue Highlights...print ads are still available!


Cover Story: TBA (A profile of a leading Multifamily REIT)


Leasing Season
The focus of this story will be on providing clear advice and strategies for multifamily property managers for the 2012 leasing season.

Apartment Life: 

What’s happening in the corporate/temporary housing side of property management, and how does that help or distract from mainstream, traditional property management? 

Product Studio: Security

Regional Outlook: Detroit

Bonus Distribution: MFE Leadership Summit and Apartment Finance Today Conference

Total Reach: 60,323 multifamily executives via print and digital edition (unduplicated)

Closing: Feb 2, 2012