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Wednesday, August 29, 2012

The New Look MFE (Coming in October!)

Technological change will continue to accelerate as we move forward, but the value proposition of any media company will remain the same: to deliver valuable and trusted information to its audience in the format each reader prefers. 

We are extremely committed to the growth of our digital initiatives as we look towards 2013 but we recognize that we have the unique advantage of a deep connection with our audience of more than 60,000 readers with our print product. 

A recent MFE audience study confirmed a few facts that we already assumed about our audience.
  • The average MFE reader is a 53 year old male
  • b2b Print magazines are still recognized as the most useful source of info for readers
  • While growing, social media is currently a small source of best practice information for a majority of industry executives
As we plan to roll out an unprecedented number of online opportunities in 2013 we also plan to double down on our commitment to print. 

Starting with the October Issue of MFE we will be unveiling a bold new look that is in keeping with our primary goal of engaging readers in an important conversation.  Our customers benefit from this deep connection by accessing this influential audience in the most efficient manner possible. 

If you are not confirmed to advertise in the October Issue of MFE you might want to re-consider. It will be one of our largest of the year and also receive distribution at the MFE Conference in Las Vegas. We plan on talking much more about this commitment to serving our audience through all of our channels in the weeks to come. 

MFE October Issue
Featuring: Executive of the Year
Bonus Distribution at the MFE Conference in Las Vegas
Closing: Sept 5, 2012

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