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Thursday, April 18, 2013

MFE Concept Community: Last Call for Founding Sponsors


There is still time to lock into a turn-key, lead generating and branding program targeted to the multifamily housing segment. 

Last year's campaign:  

Generated more than 1.5 million digital advertising impressions for our sponsors combined

Connected with more than 100,000 subscribers of Hanley Wood Multifamily Group's print and digital products monthly


Captured more than 1400 unique and filtered leads for each sponsor

This year our editorial staff will tackle the hot topic of student housing and how Multifamily Executive readers can excel in this extremely hot segment. The MFE Concept Community will cover best practice applications for new construction, renovation and operations of the asset class. 

Here is a very brief summary of  the primary sponsor benefits:

Exposure: print ads, eNewsletter ads, website banners, custom web pages and corporate profiles. More specifically, we delivered more than 175,000 digital impressions, a dedicated eNewsletter spotlight and 2 print ad pages in a print report. 

When you add up digital and print value alone the Concept Community Platform provides more than $25,000 in value on a program that costs less than $2000 per month.  

Exclusivity: A maximum of 11 Founding Sponsors and a limited number of Supporting Sponsors.   

Thought Leadership: Aligning your brand with MFE and partner firms for best practices in student housing. Our target is much broader than those who own, build and manage student housing...our goal is to educate ALL MFE readers on the projects, issues and trends driving the exponential growth in this segment.  

Leads: Each Founding Sponsor receives access to more than 1400 leads we capture, along with the ability to qualify these leads with a categorical buying intent question. We guarantee 1000 leads for each Founding Sponsor. We also have a 'lead-only' package for a set number of leads and limited exposure. 

Rob Britt, 415-888-3592

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