Coming in the November Issue of MFE!
Find out what MFE readers really think of your advertising:
• Do they get the overall marketing message?
• What is your ad’s attention getting ability?
• Is it believable?
• Do multifamily executives find the information of value?
FREE Ad Effectiveness Research with your full page ad
• Issue Close Date: October 3, 2014
• Call Rob Britt today for more information: 415-250-7328
Readers are asked to rate each unit in key areas of advertising: attention-getting ability, believability and information value; to report actions taken or planned after seeing the ad; and comment about what message or feeling they got from the ad.
By analyzing reader reactions to their own ads, and comparing their performance with other studied ads, advertisers can discover ways to communicate more effectively with these readers, thus enhancing the return on their advertising investment.
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