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Thursday, March 20, 2008

Establishing Connections

"If you look at highly successful people, they make the same number of mistakes as others, but they recover quickly. They don’t sit around moaning about what they’ve done wrong."
- Jim McCann, 1-800- Flowers.com

Alison Rice sent me a very good article on Jim McCann from the Sunday New York Times.

It highlighted the importance of establishing a rapport with customers, doing business in a down economy and the important role that advertising played in building his business.

Jim was the keynote speaker at the MFE Conference a couple of years ago and did a fantastic job making comparisons between his business and the multifamily market. Revisiting his message both then and now seemed appropriate so I wanted to share that thought.

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