Multifamily Housing is Green

Each side of the housing market (single family vs. multifamily) has its own set of powerful propaganda that can really motivate change. I happen to be a renter because it is less expensive in the Bay Area (for the moment) and it allows for a lifestyle flexibility that I enjoy. Even though I have a vested interest in multifamily housing, I still think that making a generalization about one or the other is like pulling the party line lever in the voting booth...even though many of us do it, the practice is irresponsible.

One sales pitch that I haven't seen enough of in practice is the case for multifamily housing being Green...right now. By its nature rental housing encourages conservation. Location, higher density, smaller living spaces are just a few factors that make multifamily the green choice without even trying. This story has merit and can generate traction with customers if we position it properly. We don't need to be certified to state the facts to customers, the press and local governments.

Owners want to conserve energy for profit, renters feel the pinch of energy costs but as a whole neither takes the time to add up where their money goes and put together strategies to change. Let's talk more about how being green is fiscally responsible and give examples.

Here is an interesting program from our friends at Mark-Taylor.

Go Green, Save Cash on Gas Mark Taylor offers $1,000 rent savings to new residents who cut their commutes by moving to a Mark-Taylor property
Scottsdale, April 2, 2008—Phoenix apartment renters tired of paying $3-plus per gallon for gas and spending way too much time stuck in traffic can now save time, money and the environment with Mark-Taylor Residential.
This month, new residents who prove they will cut their commutes by moving to a Mark-Taylor property can receive a $1,000 savings on their rent.
www.mark-taylor.com/spring08.htm