“Market conditions change but confident and thoughtful management does not,” said Dale Phillips, president of Mark-Taylor Residential. “ We certainly feel the effects of increased competition with home rentals and failed condo conversions. However, we have nearly doubled our size in the past two years. Owners are calling us to ensure their investments are getting the best care possible. Our team is comprised of dedicated, hungry, and talented people who want the best for the company, and it really comes through during the tough times. ”
In addition, here is some insight on recent marketing strategy from the same release.
Mark-Taylor is one of few apartment management companies to “brand” itself through marketing promotions online, onsite, on the radio, through special events and even its own YouTube channel (mark-taylor.tv). Owners contribute to branded leasing campaigns so every community benefits from a consistent message and offer, paying a fraction of what it would cost to launch a campaign independently.
Going to market with this type of creativity and ambition is exciting to see these days. There is not much we can do about the market conditions and while we all are experiencing a huge economic headwind, and have to work 3 or 4 times as hard to achieve success, it is a worthy battle that will pay off.
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