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Tuesday, February 12, 2013

MFE's Technology Issue and Brand Buzz

Would you like to know what prospects are saying about your brand? 

We are excited to try something a bit different this year and tie it into our Annual Technology Issue that comes out in mid-March. Let us assist in answering some important questions about how your firm goes to market in the multifamily housing space. 

What thoughts and attitudes do MFE Readers have toward your service or product? More importantly, what buzz exists in the marketplace surrounding your company and how it may differ from your own perceptions? 

How It Works: 

  • The Study is only open to companies who advertise in the MFE Technology Report or meet frequency guidelines for a print or digital campaign between March and September. 
  • There is no charge for the Brand Buzz Study  
  • A benchmark survey will be conducted in April to gauge what the market is saying about your product, service, and/or brand. 
  • A follow-up survey will be conducted in October to offer a 6 month snapshot of your progress. 


What You Get: 
A customized report outlining:

  • Qualitative feedback regarding your brand 
  • Ratings based on innovation, trust, likeability and interest 
  • Verbatim responses to, "Tell us what you think and feel when you see this brand name."  


Here is additional themes on the Technology Issue Content. 
Social Media Strategies 
Apartment Ratings and Review 
Tech Amenities Revenue Management 
Mobile Technology 
Gen Y Strategy

Closings begin this Friday, Feb 15 for print and Digital Opportunities

Call Rob Britt for details at 415-888-3592

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